Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences. - A. Yesim Orhun (Mark. Sci., 2009)

Impact of Competition on Product Decisions: Movie Choices of Exhibitors. - A. Yesim Orhun; Sriram Venkataraman; Pradeep K. Chintagunta (Mark. Sci., 2016)

Perceived motives and reciprocity. - A. Yesim Orhun (Games Econ. Behav., 2018)

How Price Dispersion Changes When Upgrades Are Introduced: Theory and Empirical Evidence from the Airline Industry. - Yao Cui; A. Yesim Orhun; Izak Duenyas (Manag. Sci., 2019)

Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard. - A. Yesim Orhun; Tong Guo; Andreas Hagemann (Mark. Sci., 2022)