Differences in BOLD responses in brain reward network reflect the tendency to assimilate a surprising flavor stimulus to an expected stimulus. - Olga Davidenko; Jean-Marie Bonny; Gil Morrot; Betty Jean; Béatrice Claise; Abdlatif Benmoussa; Gilles Fromentin; Daniel Tomé; Nachiket Nadkarni; Nicolas Darcel (NeuroImage, 2018)