Enhancing Online Performance through Website Content and Personalization. - Narongsak (Tek) Thongpapanl; Abdul Rehman Ashraf (J. Comput. Inf. Syst., 2011)

The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use. - Abdul R. Ashraf; Narongsak (Tek) Thongpapanl; Stavroula Spyropoulou (Electron. Commer. Res. Appl., 2016)

Perceived values and motivations influencing m-commerce use: A nine-country comparative study. - Abdul R. Ashraf; Narongsak (Tek) Thongpapanl; Ali Anwar 004; Luciano Lapa; Viswanath Venkatesh (Int. J. Inf. Manag., 2021)

AI-powered marketing: What, where, and how? - V. Kumar; Abdul R. Ashraf; Waqar Nadeem (Int. J. Inf. Manag., 2024)

How perceived value of augmented reality shopping drives psychological ownership. - Kai-Yu Wang; Abdul Rehman Ashraf; Narongsak Thongpapanl; Idaf Iqbal (Internet Res., 2025)