The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement. - Guo Song; Md. Abu Issa Gazi; Abdul Waaje; Md. Mustaqim Roshid; Rejaul Karim; Md. Atikur Rahaman; Zhang Min; Abdul Rahman Bin S. Senathirajah (IEEE Access, 2025)

Deciphering International Students' Choices: Push-Pull Dynamics and Necessary Condition Analysis in Malaysian University Selection. - Norzalita Abd Aziz; Saif Ahmed; Rasheedul Haque; Sayeeduz Zafar Qazi; Abdul Rahman Bin S. Senathirajah (Int. J. Knowl. Manag., 2025)