Validating an episodic UX model on online shopping decision making: a survey study with B2C e-commerce. - Abdullah Al Sokkar; Effie Law (EICS, 2013)

In situ observations of non-verbal emotional behaviours for multimodal avatar design in e-commerce. - Abdullah Al Sokkar; Effie Lai-Chong Law (MIDI, 2013)

Multimodal human-computer interaction for enhancing customers' decision-making and experience on B2C e-commerce websites. - Abdullah Ahmad Musa Al Sokkar (2014)