Promoting sustainability-oriented brand activist campaigns: A spherical fuzzy decision support framework for evaluating activist advertising videos. - Galip Cihan Yalçin; Karahan Kara; Gülcan Isik; Esra Serdar Tekeli; Vladimir Simic; Abdullah Balli; Dragan Pamucar 001 (Eng. Appl. Artif. Intell., 2025)