Comprehending Technology Attachment In The Case Of Smart Phone-Applications: An Empirical Study. - Souvik Roy; Abhilash Ponnam; Santanu Mandal (J. Electron. Commer. Organ., 2017)

Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. - Sreejesh S.; M. R. Anusree; Abhilash Ponnam (Comput. Hum. Behav., 2018)

Measurement of online review helpfulness: a formative measure development and validation. - Rachita Kashyap; Ankit Kesharwani; Abhilash Ponnam (Electron. Commer. Res., 2023)