Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations. - Abhishek Borah; Gerard J. Tellis (Mark. Sci., 2014)

Creative Appeals in Firm-Generated Content and Product Performance. - Jifeng Mu; Jonathan Z. Zhang; Abhishek Borah; Jiayin Qi (Inf. Syst. Res., 2022)