Interpersonal Communication and Compliance. - Bob M. Fennis; Enny Das; Ad Th. H. Pruyn (Commun. Res., 2006)

Source Salience and the Persuasiveness of Peer Recommendations: The Mediating Role of Social Trust. - Peter de Vries; Ad Pruyn (PERSUASIVE, 2007)

Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice. - Marieke L. Fransen; Bob M. Fennis; Ad Th. H. Pruyn (Commun. Res., 2010)