Towards Fuzzy Analytics for Digital Video Advertising Campaign Effectiveness and Customer Experience. - Adeolu O. Dairo; Krisztián Szücs (Int. J. Fuzzy Log. Intell. Syst., 2019)

Fuzzy Expert Pricing Systems and Optimization Techniques in Marketing Science. - Adeolu O. Dairo; Krisztián Szücs (FSDM, 2020)

A Fuzzy Logic Expert System for Pricing Digital Services: The Case of Price Adjustment for a Mobile Service Provider. - Adeolu O. Dairo; Krisztián Szücs (Int. J. Fuzzy Log. Intell. Syst., 2020)