The Role of Refund Policies in Mobile App Purchase Decisions. - Wenyan Zhou; Adrian Waltenrath; Oliver Hinz (ECIS, 2019)

Empirical Evidence on the Impact of Disclosed vs. Undisclosed Advertising in Context of Influencer Marketing on Instagram. - Adrian Waltenrath (ECIS, 2021)

Consumers' ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement. - Adrian Waltenrath (Electron. Mark., 2024)