Word-of-mouth generation and brand communication strategy: Findings from an experimental study explored with PLS-SEM. - Andreia Gabriela Andrei; Adriana Zait; Elena-Madalina Vatamanescu; Florina Pînzaru (Ind. Manag. Data Syst., 2017)

Citizen engagement in the "post-truth era". - Andreia Gabriela Andrei; Adriana Zait; Claudia Stoian; Oana Tugulea; Adriana Manolica (Kybernetes, 2020)

Approaching hate speech through behavioral education - suggested systemic perspective. - Adriana Zait (CEEeGov, 2022)

Social innovation - the root of all public sector transformations. - Adriana Zait (CEEeGov, 2023)

Impact of Direct Interaction with Virtual Objects through Touchscreens on Enhancing Psychological Ownership and Endowment Effect. - Mihaela Stir; Adriana Zait (Int. J. Hum. Comput. Interact., 2024)