Value Creation Through Social Media Marketing: A Threat to Sustainability Performance? - Adwoa Yeboaa Owusu Yeboah; Michael Adu Kwarteng; Petr Novák (TDIT (2), 2020)

Social media marketing, value creation and firm's sustainability performance: a study among young consumers. - Adwoa Yeboaa Owusu Yeboah; Michael Adu Kwarteng; Petr Novák (Aslib J. Inf. Manag., 2024)