Contradictory deceptive behavior in online dating. - Shao-Kang Lo; Ai-Yun Hsieh; Yu-Ping Chiu (Comput. Hum. Behav., 2013)

Photograph and model use within an online auction page for influencing buyer's bidding behavior. - Shao-Kang Lo; Yu-Ping Chiu; Ai-Yun Hsieh (Online Inf. Rev., 2013)

Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising. - Shao-Kang Lo; Ai-Yun Hsieh; Yu-Ping Chiu (Electron. Commer. Res. Appl., 2014)

Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities. - Pin Luarn; Ai-Yun Hsieh (Online Inf. Rev., 2014)

How colour similarity can make banner advertising effective: insights from Gestalt theory. - Yu-Ping Chiu; Shao-Kang Lo; Ai-Yun Hsieh (Behav. Inf. Technol., 2017)

What consumers see when time is running out: Consumers' browsing behaviors on online shopping websites when under time pressure. - Chih-Wei Liu; Ai-Yun Hsieh; Shao-Kang Lo; Yujong Hwang (Comput. Hum. Behav., 2017)

Investigating the determinants of e-book adoption. - Chia-Lin Hsu; Yu-Hsiang Lin; Mu-Chen Chen; Kuo-Chien Chang; Ai-Yun Hsieh (Program, 2017)

Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior. - Chih-Wei Liu; Shao-Kang Lo; Ai-Yun Hsieh; Yujong Hwang (Comput. Hum. Behav., 2018)

Exploring why people spend more time shopping online than in offline stores. - Yu-Ping Chiu; Shao-Kang Lo; Ai-Yun Hsieh; Yujong Hwang (Comput. Hum. Behav., 2019)

Do not allow pop-up ads to appear too early: Internet users' browsing behaviour to pop-up ads. - Ai-Yun Hsieh; Shao-Kang Lo; Yu-Ping Chiu; Ting Lie (Behav. Inf. Technol., 2021)

Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention. - Ai-Yun Hsieh; Shao-Kang Lo; Yujong Hwang (Electron. Commer. Res., 2024)

Social Anxiety and Online Media Choice: Visual Anonymity as a Key. - Ai-Yun Hsieh; Shao-Kang Lo; Yu-Ping Chiu; Yujong Hwang (Int. J. Hum. Comput. Interact., 2024)