An exploratory study of implementation of customer relationship management strategy. - Aihie Osarenkhoe; Az-Eddine Bennani (Bus. Process. Manag. J., 2007)

An integrated framework for understanding the driving forces behind non-sequential process of internationalisation among firms. - Aihie Osarenkhoe (Bus. Process. Manag. J., 2009)

Remedy or cure for service failure?: Effects of service recovery on customer satisfaction and loyalty. - Mabel Komunda; Aihie Osarenkhoe (Bus. Process. Manag. J., 2012)

Marriage for better or for worse? Towards an analytical framework to manage post-merger integration process. - Aihie Osarenkhoe; Akmal Hyder (Bus. Process. Manag. J., 2015)

The Oxymoron of Digitalization: A Resource-Based Perspective. - Aihie Osarenkhoe; Daniella Fjellström (J. Inf. Technol. Res., 2021)