Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving. - Aihwa Chang; Sara H. Hsieh; Frances Lin (Int. J. Electron. Commer., 2013)

Online brand community response to negative brand events: the role of group eWOM. - Aihwa Chang; Sara H. Hsieh; Timmy H. Tseng (Internet Res., 2013)