IT-enriched "Digitized" Products: Building Blocks and Challenges. - Ainara Novales; Martin Mocker; Daniel Simonovich (AMCIS, 2016)

Digitized Products: Challenges and Practices from the Creative Industries. - Jana Roecker; Martin Mocker; Ainara Novales (AMCIS, 2017)

Producer-side Use Cases of Digitized Products: What's Best for Your Company? - Ainara Novales; Martin Mocker; Eric van Heck (ICIS, 2019)

Digital Transformation at Kärcher: Learning to Harness IoT Products for Value Creation. - Martin Mocker; Ainara Novales (ICIS, 2021)

How Hortilux Used Low-Code to Develop Its IoT Digital Services. - Ainara Novales; Rubén Mancha (Commun. Assoc. Inf. Syst., 2023)

Fueling Digital Transformation with Citizen Developers and Low-Code Development. - Ainara Novales; Rubén Mancha (MIS Q. Executive, 2023)

Realizing desired effects from digitized product affordances: A case study of key inhibiting factors. - Ainara Novales; Martin Mocker; Eric van Heck; Jan Dul (Decis. Support Syst., 2025)