Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature. - Wayne S. DeSarbo; Ajay K. Manrai; Lalita A. Manrai (Marketing, 1993)

Feature-based elimination: Model and empirical comparison. - Rick L. Andrews; Ajay K. Manrai (Eur. J. Oper. Res., 1998)

Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior. - Ajay K. Manrai (Eur. J. Oper. Res., 1998)

Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions. - Ajay K. Manrai; Rick L. Andrews (Eur. J. Oper. Res., 1998)