Social Media Marketing & Corporate Sector Customers' Loyalty: The Case Study of the Emirati Telecommunication Sector. - Faycal Farhi; Riadh Jeljeli; Moustafa Elmetwaly Kandeel; Ala'aldin Zahra (SNAMS, 2023)

Examining the Metaverse Technology Acceptance Among the Real-Estate Industry in the United Arab Emirates: A Case Study. - Riadh Jeljeli; Faycal Farhi; Ala'aldin Zahra (SNAMS, 2023)

Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action. - Faycal Farhi; Riadh Jeljeli; Ala'aldin Zahra; Salami Saidani; Leila Feguiri (Int. J. Interact. Mob. Technol., 2023)

Using Digital Surveillance to Improve PR Strategies: Strengthening Trust, Media Relations, and Crisis Communication in the UAE. - Faycal Farhi; Riadh Jeljeli; Mohamed Mallek; Ala'aldin Zahra; Mouna Farhi; Khaled Zamoum; Mohannad Althawabeyeh; Omar Daoudi (SNAMS, 2024)