Using store level scanner data to improve category management decisions: Developing positioning maps. - Óscar González-Benito; María Pilar Martínez-Ruiz; Alejandro Mollá-Descals (Eur. J. Oper. Res., 2009)

Spatial mapping of price competition using logit-type market share models and store-level scanner-data. - Óscar González-Benito; María Pilar Martínez-Ruiz; Alejandro Mollá-Descals (J. Oper. Res. Soc., 2009)

Retail pricing decisions and product category competitive structure. - Óscar González-Benito; María Pilar Martínez-Ruiz; Alejandro Mollá-Descals (Decis. Support Syst., 2010)

When showrooming is not a threat: Uncovering opportunities for showroomer retention. - Marta Frasquet; María José Miquel-Romero; Alejandro Mollá-Descals (Electron. Commer. Res. Appl., 2023)