New product introduction: goodwill, time and advertising cost. - Alessandra Buratto; Bruno Viscolani (Math. Methods Oper. Res., 2002)

Advertising channel selection in a segmented market. - Alessandra Buratto; Luca Grosset; Bruno Viscolani (Autom., 2006)

A communication mix for an event planning: a linear quadratic approach. - Alessandra Buratto; Luca Grosset (Central Eur. J. Oper. Res., 2006)

Advertising a new product in a segmented market. - Alessandra Buratto; Luca Grosset; Bruno Viscolani (Eur. J. Oper. Res., 2006)

Coordination of Advertising Strategies in a Fashion Licensing Contract. - Alessandra Buratto; Georges Zaccour (J. Optimization Theory and Applications, 2009)

ε-Subgame Perfectness of an Open-Loop Stackelberg Equilibrium in Linear-State Games. - Alessandra Buratto; Luca Grosset; Bruno Viscolani (Dyn. Games Appl., 2012)

Optimal sustainable use of drinking water sources and interactions between multiple providers. - Alessandra Buratto; Chiara D'Alpaos (Oper. Res. Lett., 2015)

Mitigating the feature fatigue effect for smart products through digital servitization. - Rudy Cesaretto; Alessandra Buratto; Pietro De Giovanni (Comput. Ind. Eng., 2021)

A differential game model for sponsored content. - Chiara Brambilla; Alessandra Buratto; Luca Grosset (J. Oper. Res. Soc., 2024)

Communication strategies to contrast anti-vax action: a differential game approach. - Alessandra Buratto; Rudy Cesaretto; Maddalena Muttoni (Central Eur. J. Oper. Res., 2025)