Personality-Driven Social Multimedia Content Recommendation. - Qi Yang 005; Sergey I. Nikolenko; Alfred Huang; Aleksandr Farseev (ACM Multimedia, 2022)

Against Opacity: Explainable AI and Large Language Models for Effective Digital Advertising. - Qi Yang 005; Marlo Ongpin; Sergey I. Nikolenko; Alfred Huang; Aleksandr Farseev (ACM Multimedia, 2023)

SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta. - Alfred Huang; Qi Yang 005; Sergey I. Nikolenko; Marlo Ongpin; Ilia Gossoudarev; Ngoc Yen Duong; Kirill Lepikhin; Sergey Vishnyakov; Yu-Yi Chu-Farseeva; Aleksandr Farseev (WSDM, 2023)

Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing. - Qi Yang 005; Aleksandr Farseev; Marlo Ongpin; Alfred Huang; Yu-Yi Chu-Farseeva; Da-Min You; Kirill Lepikhin; Sergey I. Nikolenko (ACM Trans. Inf. Syst., 2025)