A Circular Framework from Branding to Recruitment in Perspective of Higher Education : Type of the submission: Full/Regular Research Paper Symposium acronyms is: CSCI-ISED. - Miaoqing Chen; Ali A. Al-Babawat; Abeer Alsadoon; Srujal Patel; Razwan Mohmed Salah; P. W. Chandana Prasad (CSCI, 2021)