Antecedents and Outcomes of Marketing Analytics: Evidence from UK Firms. - Guangming Cao; Yanqing Duan; Alia El Banna (AMCIS, 2017)

The Configurational Impact of Top Management Team Characteristics on Marketing Analytics Use in SME: A Fuzzy-Set Qualitative Comparative Analysis. - Guangming Cao; Yanqing Duan; Alia El Banna (CONF-IRM, 2018)