Developing Innovation Capability to Improve Marketing Performance in Batik SMEs During the Covid-19 Pandemic. - Alifah Ratnawati; Noor Kholis (CISIS, 2021)

Increasing Repurchase Intention Through Personal Selling Capability, Customer Engagement, and Brand Trust. - Alifah Ratnawati; Erma Sri Hastuti; Noor Kholis (CISIS, 2022)

Partnership Quality as a Strategy to Improve Partnership Performance: A Case Study of BPJS Healthcare in Indonesia. - Alifah Ratnawati; Sri Wahyuni Ratnasari (INCoS, 2022)

Customer Engagement in Online Food Delivery. - Alifah Ratnawati; Sri Wahyuni Ratnasari (CISIS, 2023)