Enhancing Consumer Experience through Development of Implicit Attitudes Using Food Delivery Applications. - Daniel Adrian Gârdan; Gheorghe Epuran; Carmen Adina Pastiu; Iuliana Petronela Gârdan; Daniel Constantin Jiroveanu; Alina Simona Tecau; Diana Magdalena Prihoanca (J. Theor. Appl. Electron. Commer. Res., 2021)

Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. - Eliza Nichifor; Radu Constantin Lixandroiu; Ioana Bianca Chitu; Gabriel Bratucu; Silvia Sumedrea; Catalin Ioan Maican; Alina Simona Tecau (J. Theor. Appl. Electron. Commer. Res., 2021)