Deciphering Consumer Behavior Through Emotions Using Neuromarketing. - Alma Casas-Frausto; Bogart Yail Márquez; Samantha Jiménez; Arnulfo Alanis (ICICT (1), 2021)

The Role Neuromarketing Emotion as Key to Defining Consumer Behavior. - Alma Casas-Frausto; Bogart Yail Márquez; Rosana Gutierrez; José Sergio Magdaleno-Palencia (KES-AMSTA, 2021)