Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings. - Alok R. Saboo; Rajdeep Grewal (Mark. Sci., 2013)

Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation. - Alok R. Saboo; V. Kumar; Insu Park (MIS Q., 2016)

Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings. - Alok R. Saboo; Anindita Chakravarty; Rajdeep Grewal (Mark. Sci., 2016)