Predicting Consumers' Usage Intention Towards User-Generated Content: A Hybrid SEM-ANN Approach. - Smriti Mathur; Alok Tewari; Avinash K. Shrivastava; Vimal Chandra Verma; Sushant Kumar Vishnoi; Preeti Sharma (J. Inf. Knowl. Manag., 2025)