The Bright Side of Failure in Online Gaming. - Alvin Zuyin Zheng; Cheng Zhang; Paul A. Pavlou; Xueming Luo (ICIS, 2014)

On Service Employers' Hiring Decisions in Online Labor Markets: A Perspective of Price and Quality Discovery. - Yili Hong 001; Alvin Zuyin Zheng (AMCIS, 2015)

Value Uncertainty and Buyer Contracting: Evidence from Online Labor Markets. - Alvin Zuyin Zheng; Yili Hong 002; Paul A. Pavlou (ICIS, 2015)

Would Good become Better? An Empirical Investigation into the Herding effect in China Online Retailing Market. - Alvin Zuyin Zheng; Wangsheng Zhu; Kanliang Wang (PACIS, 2016)