Comparing Alignment Factors in SMEs and Large Organizations: A Planning Integration Perspective. - Anabel Gutierrez Mendoza; Jorge Orozco; Alan Serrano; Ali Nawazish; Homa Yaz (AMCIS, 2007)

Business-IS Alignment: Assessment Process to Align IT Projects With Business Strategy. - Anabel Gutierrez Mendoza; Charalampos Mylonadis; Jorge Orozco; Alan Serrano (AMCIS, 2008)

Developing a Taxonomy for the Understanding of Business and IT Alignment Paradigms and Tools. - Anabel Gutierrez Mendoza; Jorge Orozco-Vargas; Anastasia Papazafeiropoulou; Alan Edwin Serrano-Rico (ECIS, 2008)

Factors affecting IT and business alignment: a comparative study in SMEs and large organisations. - Anabel Gutierrez Mendoza; Jorge Orozco; Alan Serrano (J. Enterp. Inf. Manag., 2009)

Empirical Assessment of Risks in is/IT Projects: Challenges for Managers. - Olga Rommel; Anabel Gutierrez Mendoza (ECIS, 2012)

Key Management Determinants For Cloud Computing Adoption. - Anabel Gutierrez Mendoza; Ranald Lumsden (UKAIS, 2014)

Technological, organisational and environmental factors influencing managers' decision to adopt cloud computing in the UK. - Anabel Gutierrez Mendoza; Elias Boukrami; Ranald Lumsden (J. Enterp. Inf. Manag., 2015)

Internet Privacy Concerns in the Context of Web Personalisation. - Anabel Gutierrez Mendoza (UKAIS, 2016)

An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail. - Joanne Pei-Chung Wang; Anabel Gutierrez Mendoza (EMCIS, 2018)

Privacy and Data Analytics in the growing digital sphere. - Anabel Gutierrez Mendoza; Bhavini Desai; Claudia Peña Corona Rodriguez; Rita Barraza (AMCIS, 2019)

Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor. - Anabel Gutierrez Mendoza; Simon O'Leary; Nripendra P. Rana; Yogesh Kumar Dwivedi; Tatiana Calle (Comput. Hum. Behav., 2019)

Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context. - Delia Vazquez; Xiangran Wu; Bang Nguyen; Anthony Kent; Anabel Gutierrez Mendoza; Tuo Chen (Int. J. Inf. Manag., 2020)

Guest Editorial: A special section on digital marketing. - Hatice Kizgin; Anabel Gutierrez Mendoza; Bhavini Desai; Delia Vazquez; Nripendra P. Rana (Int. J. Inf. Manag., 2021)

Considering the ethical implications of digital collaboration in the Food Sector. - Naomi Jacobs; Steve Brewer; Peter J. Craigon; Jeremy G. Frey; Anabel Gutierrez Mendoza; Samantha Kanza; Louise Manning; Samuel Adam Munday; Simon Pearson; Justin Sacks (Patterns, 2021)