Neural Optimization with Adaptive Heuristics for Intelligent Marketing System. - Changshuai Wei; Benjamin Zelditch; Joyce Chen; Andre Assuncao Silva T. Ribeiro; Jingyi Kenneth Tay; Borja Ocejo Elizondo; Sathiya Keerthi Selvaraj; Aman Gupta; Licurgo Benemann De Almeida (KDD, 2024)