A Manifesto for Applied Data Science - Reasoning from a Business Perspective. - Bahne Christiansen; Uwe Neuhaus; Michael Schulz; Adrian Hargreaves; Antinisca Di Marco; Guido Proietti; Fabrizio Rossi; Giovanni Stilo; Mark H. Haney; Andrew Duncan; Daniele Tessera; Tilman Todt; et al. (itaDATA, 2022)