E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces. - Andreas Strebinger; Horst Treiblmaier (Electron. Mark., 2004)

B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur. - Horst Treiblmaier; Andreas Strebinger (Wirtschaftsinf., 2006)

The effect of e-commerce on the integration of IT structure and brand architecture. - Horst Treiblmaier; Andreas Strebinger (Inf. Syst. J., 2008)

Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors. - Andreas Strebinger; Horst Treiblmaier (J. Inf. Technol. Tour., 2022)

Disintermediation of consumer services through blockchain? The role of intermediary brands, value-added services, and privacy concerns. - Andreas Strebinger; Horst Treiblmaier (Int. J. Inf. Manag., 2024)

Eastern Ease and Western Worries? How collectivism and belief in magic increase user acceptance of operationally autonomous blackbox technologies. - Andreas Strebinger; Horst Treiblmaier (Int. J. Inf. Manag., 2025)