The future of Cosmetics Advertisement Strategy: : A Neuromarketing Study using Electrodermal Activity (EDA) as a measure of Emotional Arousal. - Andreia Neto; João Alexandre Lôbo Marques (ICEME, 2022)

The Future of Digital Banking in Macau: Developing a Theoretical Model of User Willingness for Digital Banking Services. - Jingying Lin; João Alexandre Lôbo Marques; Andreia Neto (ICEME, 2024)