Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing. - Andrej Miklosik; Martin Kuchta; Nina Evans; Stefan Zak (IEEE Access, 2019)

A framework for constructing optimisation models to increase the visibility of organizations' information in search engines. - Andrej Miklosik; Nina Evans; Stefan Zak; Julia Lipianska (Inf. Res., 2019)

Impact of Big Data and Machine Learning on Digital Transformation in Marketing: A Literature Review. - Andrej Miklosik; Nina Evans (IEEE Access, 2020)

Are Australian TV Advertisers Aware of Evolving Online Information Search Patterns? - Andrej Miklosik; Martin Kuchta; Maria Hasprova; Nina Evans (IEEE Access, 2020)

Facebook Explore Feed: Perception and Consequences of the Experiment. - Martin Kuchta; Linda Vaskova; Andrej Miklosik (Rev. Socionetwork Strateg., 2020)

The Use of Chatbots in Digital Business Transformation: A Systematic Literature Review. - Andrej Miklosik; Nina Evans; Athar Mahmood Ahmed Qureshi (IEEE Access, 2021)

Research on Cross-Session and Cross-Device Search: A Systematic Literature Review. - Andrej Miklosik; Nina Evans; Stefan Zak (IEEE Access, 2021)

Digital Business Transformation: An Experience-Based Holistic Framework. - Nina Evans; Andrej Miklosik; Rachelle Bosua; Athar Mahmood Ahmed Qureshi (IEEE Access, 2022)

Driving Digital Transformation: Addressing the Barriers to Engagement in University-Industry Collaboration. - Nina Evans; Andrej Miklosik (IEEE Access, 2023)

Disruptions Leading to Digital Business Transformation: Executives' Perceptions. - Andrej Miklosik; Alexander Bernhard Krah; Nina Evans (IEEE Access, 2023)

Communicating knowledge-focus through websites of higher education institutions. - Andrej Miklosik; Nina Evans; Ivan Hlavaty (J. Inf. Sci., 2023)

Device-dependent click-through rate estimation in Google organic search results based on clicks and impressions data. - Artur Strzelecki; Andrej Miklosik (Aslib J. Inf. Manag., 2025)