Statistics and Data Mining Techniques for Lifetime Value Modeling. - D. R. Mani; James Drew; Andrew Betz; Piew Datta (KDD, 1999)

Estimating business targets. - Piew Datta; James Drew; Andrew Betz; D. R. Mani; Jeffery Howard (KDD, 2001)

Predicting Resource Usage for Capital Efficient Marketing. - D. R. Mani; Andrew Betz; James Drew (Encyclopedia of Data Warehousing and Mining, 2009)