I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertising. - Andrew McStay (New Media Soc., 2013)

Empathic media and advertising: Industry, policy, legal and citizen perspectives (the case for intimacy). - Andrew McStay (Big Data Soc., 2016)

Introduction to Special Theme Veillance and transparency: A critical examination of mutual watching in the post-Snowden, Big Data era. - Vian Bakir; Martina Feilzer; Andrew McStay (Big Data Soc., 2017)

'This time with feeling?' Assessing EU data governance implications of out of home appraisal based emotional AI. - Andrew McStay; Lachlan Urquhart (First Monday, 2019)

Emotional AI, soft biometrics and the surveillance of emotional life: An unusual consensus on privacy. - Andrew McStay (Big Data Soc., 2020)

Emotional artificial intelligence in children's toys and devices: Ethics, governance and practical remedies. - Andrew McStay; Gilad Rosner (Big Data Soc., 2021)

Replika in the Metaverse: the moral problem with empathy in 'It from Bit'. - Andrew McStay (AI Ethics, 2023)

When is Deception OK? Developing the IEEE Recommended Practice for Ethical Considerations of Emulated Empathy in Partner-based General-Purpose Artificial Intelligence Systems (IEEE P7014.1). - Vian Bakir; Karen Bennet; Ben Bland; Alexander Laffer; Phoebe Li; Andrew McStay (ISTAS, 2024)

The hidden influence: exploring presence in human-synthetic interactions through ghostbots. - Andrew McStay (Ethics Inf. Technol., 2024)

Blurring the moral limits of data markets: biometrics, emotion and data dividends. - Vian Bakir; Alexander Laffer; Andrew McStay (AI Soc., 2024)