See for Yourself or Listen to Others: Complementary and Substitutive Effects of Previews and Reviews on E-Book Purchase and Consumption. - Angela Aerry Choi; Daegon Cho; Dobin Yim; Jae Yun Moon; Wonseok Oh 001 (ICIS, 2016)

Reading Minds from Reading Patterns: A Field Experiment on the Effectiveness of Consumption-based Targeting in E-Book Markets. - Angela Aerry Choi; Wonseok Oh 001; Jae Yun Moon (ICIS, 2017)

"Marshmallow Pricing": Effects of "Wait-and-Not-Pay" Schemes on the Monetization of Hedonic Digital Content. - Angela Aerry Choi; KiEun Rhee; Wonseok Oh 001 (ICIS, 2017)

When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases. - Angela Aerry Choi; Daegon Cho; Dobin Yim; Jae Yun Moon; Wonseok Oh 001 (Inf. Syst. Res., 2019)

Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales. - Heeseung Andrew Lee; Angela Aerry Choi; Tianshu Sun; Wonseok Oh 001 (Inf. Syst. Res., 2021)

The Cost of Free: The Effects of "Wait-for-Free" Pricing Schemes on the Monetization of Serialized Digital Content. - Angela Aerry Choi; KiEun Rhee; Chamna Yoon; Wonseok Oh 001 (MIS Q., 2022)