Mining Neuroscience Data for Social Campaign Evaluation. - Anna Borawska (KES, 2018)

The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns. - Anna Borawska; Mariusz Borawski; Malgorzata Latuszynska (KES, 2018)

On the effectiveness of using virtual reality games in social marketing. - Anna Borawska; Mariusz Borawski; Konrad Biercewicz; Malgorzata Latuszynska; Jaroslaw Duda 002 (KES, 2020)

The use of neurophysiological measures in studying social advertising effectiveness. - Anna Borawska; Malgorzata Latuszynska (KES, 2020)

Best practices of neurophysiological data collection for media message evaluation in social campaigns. - Anna Borawska; Jaroslaw Duda 002; Konrad Biercewicz (KES, 2021)

Agent-Based Modeling of Social Campaign Message Adoption: Problem of Parameter's Value Determination. - Anna Borawska; Malgorzata Latuszynska (KES, 2021)

The use of a computer game in a social campaign to improve road safety. - Mariusz Borawski; Anna Borawska (KES, 2021)

The use of cognitive neuroscience tools for evaluating the cognitive overload caused by social advertising. - Anna Borawska; Adrianna Mateja (AMCIS, 2023)

Incorporating Cognitive Neuroscience Techniques to Enhance User Experience Research Practices. - Anna Borawska; Adrianna Mateja (ISD, 2023)

VR educational game in public awareness campaign preventing the spread of COVID-19 - a pilot study. - Konrad Biercewicz; Anna Borawska; Mariusz Borawski; Jaroslaw Duda 002 (KES, 2023)

Preliminary Eye Tracking Scale for Cognitive Load. - Adrianna Mateja; Anna Borawska (ISD, 2024)