Formulating a marketing strategy of SME through a combination of 9Ps of marketing mix and Porter's five forces: a case study. - M. Mujiya Ulkhaq; Wismar R. Wijayanti; Wini R. Dewi; Adhie Prayogo; Finiesa S. Aulia; Annisa A. Utami; Anita Mustikasari (ICBDT, 2018)