Research Note - Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit. - Anocha Aribarg; Neeraj Arora (Mark. Sci., 2008)

Predicting Joint Choice Using Individual Data. - Anocha Aribarg; Neeraj Arora; Moon Young Kang (Mark. Sci., 2010)

Modeling Choice Interdependence in a Social Network. - Jing Wang 104; Anocha Aribarg; Yves F. Atchadé (Mark. Sci., 2013)

Editorial: Next Steps for Frontiers in Marketing Science. - Anocha Aribarg; Tat Y. Chan; Preyas S. Desai; Nitin Mehta; Upender Subramanian; Olivier Toubia; Kenneth C. Wilbur (Mark. Sci., 2022)