How customers' offline experience affects the adoption of online banking. - Antonia Estrella-Ramon; Manuel Sánchez-Pérez; Gilbert Swinnen (Internet Res., 2016)

A model to improve management of banking customers. - Antonia Estrella-Ramon; Manuel Sánchez-Pérez; Gilbert Swinnen; Koen Vanhoof (Ind. Manag. Data Syst., 2017)

Do different kinds of user-generated content in online brand communities really work? - Antonia Estrella-Ramon; Fiona E. Ellis-Chadwick (Online Inf. Rev., 2017)

How does marketers' and users' content on corporate Facebook fan pages influence brand equity? - Antonia Estrella-Ramon; Nieves García-de-Frutos; José Manuel Ortega Egea; Cristina Segovia-López (Electron. Commer. Res. Appl., 2019)