Building Educational and Marketing Models of Diffusion in Knowledge and Opinion Transmission. - Marcin Maleszka; Ngoc Thanh Nguyen 001; Arkadiusz Urbanek; Miroslawa Wawrzak-Chodaczek (ICCCI, 2014)

Who wants to be a YouTuber? Personality traits predict the desire to become a social media influencer. - Michal Misiak; Arkadiusz Urbanek; Tomasz Frackowiak; Piotr Sorokowski (Telematics Informatics, 2025)