Multi Period Advertising Media Selection in a Segmented Market. - Sugandha Aggarwal; Arshia Kaul; Anshu Gupta; P. C. Jha 001 (SocProS (2), 2013)

Differential Evolution Approach to Determine the Promotion Duration for Durable Technology Product Under the Effect of Mass and Segment-Driven Strategies. - Arshia Kaul; Anshu Gupta; Sugandha Aggarwal; P. C. Jha 001 (SocProS (2), 2015)

Role of bilateral institution in influencing collaboration: case study of CEFIPRA - a bilateral S&T institution established by India and France. - Sujit Bhattacharya 001; Arshia Kaul; Shilpa; Praveen Sharma (Scientometrics, 2015)

Emerging countries assertion in the global publication landscape of science: a case study of India. - Sujit Bhattacharya 001; Shilpa; Arshia Kaul (Scientometrics, 2015)

Online Academic Social Networking Sites (ASNSs) Selection Through AHP for Placement of Advertisement of E-Learning Website. - Meenu Singh; Millie Pant; Arshia Kaul; P. C. Jha 001 (ISDA, 2017)

A Fuzzy MCDM Model for Facility Location Evaluation Based on Quality of Life. - Aditi; Arshia Kaul; Jyoti Dhingra Darbari; P. C. Jha 001 (SocProS (1), 2018)

Selection of a Green Marketing Strategy Using MCDM Under Fuzzy Environment. - Akansha Jain; Jyoti Dhingra Darbari; Arshia Kaul; P. C. Jha 001 (SocProS (2), 2018)

Selection of Television Channels for Product Promotion: A Fuzzy-TOPSIS Approach. - Arshia Kaul; Sugandha Aggarwal; P. C. Jha 001 (SocProS (1), 2018)

Multi-period media planning for multi-products incorporating segment specific and mass media. - Arshia Kaul; Sugandha Aggarwal; Mohan Krishnamoorthy; P. C. Jha 001 (Ann. Oper. Res., 2018)

Optimal advertising on a two-dimensional web banner. - Arshia Kaul; Sugandha Aggarwal; Anshu Gupta; Niraj Ramesh Dayama; Mohan Krishnamoorthy; P. C. Jha 001 (Int. J. Syst. Assur. Eng. Manag., 2018)

Big Data: Does Size Matter. - Arshia Kaul (J. Sci. Res., 2019)

Block printing process performance evaluation and improvement using FMEA and Taguchi loss function for selecting print paste suppliers in apparel industry. - Reena Nupur; Arshia Kaul; Pallavi Sharma; Sushil Kumar; Mark Barrueta; P. C. Jha 001 (Int. J. Adv. Oper. Manag., 2020)

Facility Selection Model for BOPS Service for an Omnichannel Retail Chain. - Akansha Jain; Jyoti Dhingra Darbari; Arshia Kaul; Usha Ramanathan; P. C. Jha 001 (IEEE Trans. Engineering Management, 2022)

Big Data Analytics for Crisis Management From an Information Processing Theory Perspective: A Multimethodological Study. - Pankaj Sharma 001; Sunil Tiwari; Tsan-Ming Choi; Arshia Kaul (IEEE Trans. Engineering Management, 2024)