Optimizing Real-Time Bidding Strategies: An Experimental Analysis of Reinforcement Learning and Machine Learning Techniques. - Arti Jha; Harshit Jain; Parikshit Sharma; Yashvardhan Sharma; Kamlesh Tiwari (ICMLDE, 2023)

Machine Learning-Based Optimization of E-Commerce Advertising Campaigns. - Arti Jha; Pratyut Sharma; Ritik Upmanyu; Yashvardhan Sharma; Kamlesh Tiwari (ICAART (2), 2024)

ExProCO: An Explainable Probabilistic Campaign Optimizer for eCommerce Advertising. - Arti Jha; Kamlesh Tiwari; Ashutosh Bhatia (AINA (2), 2025)

Bayesian Deep Learning Meets Self-Attention: A Risk-Aware Approach to Advertisement Optimization. - Arti Jha; Ashutosh Bhatia; Kamlesh Tiwari (IEEE Access, 2025)