Persuasion Strategies in Advertisements: Dataset, Modeling, and Baselines. - Yaman Kumar Singla; Rajat Jha; Arunim Gupta; Milan Aggarwal; Aditya Garg; Ayush Bhardwaj; Tushar Malyan; Balaji Krishnamurthy; Rajiv Ratn Shah; Changyou Chen (CoRR, 2022)

Persuasion Strategies in Advertisements. - Yaman Kumar 001; Rajat Jha; Arunim Gupta; Milan Aggarwal; Aditya Garg; Tushar Malyan; Ayush Bhardwaj; Rajiv Ratn Shah; Balaji Krishnamurthy; Changyou Chen (AAAI, 2023)