Social media content and product co-creation: an emerging paradigm. - Ashish K. Rathore; P. Vigneswara Ilavarasan; Yogesh Kumar Dwivedi (J. Enterp. Inf. Manag., 2015)

Social Customer Relationship Management as Predictor of Customer Relationship Performance: An Empirical Study of B2B and B2C Companies. - Ashish K. Rathore; Sakshi Shioramwar; P. Vigneswara Ilavarasan (I3E, 2016)

Pro-Business or Common Citizen?: An Analysis of an Indian Woman CEO's Tweets. - Ashish K. Rathore; Nikhil Tuli; P. Vigneswara Ilavarasan (Int. J. Virtual Communities Soc. Netw., 2016)

Social Media Usage for Tourism: A Case of Rajasthan Tourism. - Ashish K. Rathore; Umesh Chand Joshi; P. Vigneswara Ilavarasan (ITQM, 2017)

Social Media Analytics: Literature Review and Directions for Future Research. - Ashish K. Rathore; Arpan Kumar Kar; P. Vigneswara Ilavarasan (Decis. Anal., 2017)

Pre- and post-launch emotions in new product development: Insights from twitter analytics of three products. - Ashish K. Rathore; P. Vigneswara Ilavarasan (Int. J. Inf. Manag., 2020)