Performing hypothesis tests on the shape of functional data. - Gareth M. James; Ashish Sood (Comput. Stat. Data Anal., 2006)

Functional Regression: A New Model for Predicting Market Penetration of New Products. - Ashish Sood; Gareth M. James; Gerard J. Tellis (Mark. Sci., 2009)

Do Innovations Really Pay Off? Total Stock Market Returns to Innovation. - Ashish Sood; Gerard J. Tellis (Mark. Sci., 2009)

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies. - Ashish Sood; Gerard J. Tellis (Mark. Sci., 2011)

Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder. - Ashish Sood; Gareth M. James; Gerard J. Tellis; Ji Zhu (Mark. Sci., 2012)