Self-schema and self-discrepancy mediate the influence of Instagram usage on body image satisfaction among youth. - Ashraf Sadat Ahadzadeh; Saeed Pahlevan Sharif; Fon Sim Ong (Comput. Hum. Behav., 2017)

Online health information seeking among women: the moderating role of health consciousness. - Ashraf Sadat Ahadzadeh; Saeed Pahlevan Sharif; Fon Sim Ong (Online Inf. Rev., 2018)

My perfectionism drives me to be a cyborg: moderating role of internal locus of control on propensity towards memory implant. - Ashraf Sadat Ahadzadeh; Shin Ling Wu; Kam-Fong Lee; Fon Sim Ong; Ruolan Deng (Behav. Inf. Technol., 2024)

Unravelling the Relationship between Competitiveness Trait and Intention to Use Memory Implants: The Moderating Roles of Moral Equity, Egoism, and Utilitarianism. - Ashraf Sadat Ahadzadeh; Fon Sim Ong; Ruolan Deng; Rizwanah Souket Ali (Int. J. Hum. Comput. Interact., 2024)